At Finn & Co., we don’t choose products — we curate them. Every collar, leash, treat pouch or toy you’ll find here is something that passes a little test we like to call The Finn Standard. It’s not written in a lab or crafted by marketing teams. It comes from real life — with a real dog who’s as smart, loyal, and strong-willed as they come.

Tough Enough for the Real World

Finn doesn’t go easy on gear. Whether we’re trail-running, crossing wet fields, or jumping in the truck for a long haul, whatever he’s wearing (or carrying) better hold up. We choose products that are built to last, not fall apart after a season. That means heavy-duty stitching, rust-proof hardware, and materials that can take a beating without looking beat-up. If it frays, snaps, or stretches where it shouldn’t — it’s out.

Looks Matter, Too

Just because something’s tough doesn’t mean it can’t look great. We’re suckers for clean design, classic styles, and timeless colours — gear you’d be proud to hang by the door or toss in the truck. Dogs don’t care how it looks, but we know you do — and we believe good gear should make you feel good using it.

Comfort Comes First

If Finn’s not comfortable, we know. Right away. That’s why we test everything from collar padding to harness fit and paw feel on different surfaces. We keep an eye out for products that move well with the dog, not against them. No awkward rubbing. No weird pressure points. Just functional gear that respects the way dogs actually live and move.

Fair Prices for Fellow Dog Lovers

We don’t believe in overpriced hype. And we don’t stock junk. We keep it real: quality gear at a fair price, chosen for the people who truly care about their dogs — not just as pets, but as companions, coworkers, and family. That’s the Finn Standard. No gimmicks, no corners cut, just the good stuff.

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💬 Want to See the Gear in Action?

Keep an eye on our blog or follow along on Instagram — we’ll be posting field-tested reviews, tips, and stories from Finn & the crew.